The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Foamy Haircut
Agency: Africa / São Paulo
Client: AB InBev / Brahma Beer Category: Stunts & Activations
Seltzer Launch
Agency: Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft
Client: Miller Genuine Draft Category: Stunts & Activations
Ability Signs
Agency: Rethink / Toronto + Decathlon
Client: Decathlon Canada Category: Stunts & Activations
The Tunnel Pass Project
Agency: SERVICEPLAN AUSTRIA / Vienna
Client: Red Bull Athlete Dario Costa Category: Stunts & Activations
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple Category: Stunts & Activations
Award:
2022 Social Media Merit Award
Agency:
Africa / São Paulo
Client:
AB InBev / Brahma Beer
Title:
Foamy Haircut
Category:
Stunts & Activations
Annual ID:
OS22_SM074M
Award:
2022 Social Media Merit Award
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Stunts & Activations
Annual ID:
OS22_SM075M
Award:
2022 Social Media Merit Award
Agency:
Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft
Client:
Miller Genuine Draft
Title:
Seltzer Launch
Category:
Stunts & Activations
Annual ID:
OS22_SM076M
Award:
2022 Social Media Merit Award
Agency:
Rethink / Toronto + Decathlon
Client:
Decathlon Canada
Title:
Ability Signs
Category:
Stunts & Activations
Annual ID:
OS22_SM077M
Award:
2022 Social Media Merit Award
Agency:
SERVICEPLAN AUSTRIA / Vienna
Client:
Red Bull Athlete Dario Costa
Title:
The Tunnel Pass Project
Category:
Stunts & Activations
Annual ID:
OS22_SM078M